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H & M a fashion and design group of companies has been giving VeChain a try by adapting it in their on clothing brand Arket. The company used VeChain’s tracking/exprimenting technology in their clothing products. H&M is giving VeChain a test run. Customers who buy their clothes are made to use their VeChain app, have the product scanned and be able to get information with regard to the products various characteristics like color, supplier, source and name of manufacturer.